Privacy Policy

ZEN Beauty Pte Ltd ("ZEN Beauty", "we", "us", "our") operates zenbeauty.com.sg and our outlets at Novena and Kinex, Singapore. We take the protection of your personal data seriously and handle it in accordance with Singapore's Personal Data Protection Act 2012 (PDPA).

This policy applies to anyone who visits our website, books a treatment, messages us on WhatsApp, or interacts with our social media and ad content. By using our website or engaging with our services, you consent to the collection, use, and disclosure of your personal data as described here. If you do not agree, please do not use our website or provide us with your personal data.

Depending on how you interact with us, we may collect:

• Contact details: name, phone number, email address
• Booking details: preferred outlet, treatment interests, appointment history, preferences and notes you share with our staff
• Communications: messages you send us via WhatsApp, our website contact/booking forms, or in person
• Payment-related information: transaction records for services booked (full card details are processed and stored by our third-party payment providers, not by ZEN Beauty directly)
• Marketing engagement data: your interactions with our Meta (Facebook/Instagram) and TikTok ads, such as clicks, views, and responses to promotions
• Website usage data: IP address, browser and device type, pages viewed, and similar technical data collected through cookies

We only collect what we need to serve you well and run our business responsibly.

• Directly from you, when you fill in a booking or contact form on zenbeauty.com.sg, message us, or speak with our staff at Novena or Kinex
• Through WhatsApp, via SleekFlow, our customer engagement platform, when you message us or respond to appointment reminders and updates
• Automatically, through cookies and similar technologies when you browse our website (see Cookies and tracking technologies)
• Through Meta and TikTok, when you view, click, or engage with our ads on Facebook, Instagram, or TikTok. These platforms share ad performance and interaction data with us to help us understand and improve our campaigns

We use your personal data to:

• Process and confirm your appointment bookings
• Respond to enquiries and provide customer service, including via WhatsApp
• Send appointment reminders and service-related updates
• Send marketing communications and promotions, where you have consented to receive them
• Run and measure our Meta and TikTok advertising, including building retargeting and lookalike audiences
• Improve our website, treatments, and overall customer experience
• Comply with our legal and regulatory obligations

We do not use your data for purposes beyond what is described here without your consent.

Our website uses cookies and similar technologies to:

• Keep the website running smoothly (necessary cookies)
• Understand how visitors use our site, so we can improve it (analytics cookies)
• Measure and improve our Meta and TikTok ad campaigns through the Meta Pixel and TikTok Pixel, which track actions such as page views, bookings, and ad clicks so we can show you more relevant content and measure results

You can manage or disable cookies through your browser settings. You can also manage how Meta and TikTok use your data for advertising through your ad preferences on each platform. Disabling cookies may affect how parts of our website function.

We do not sell your personal data. We only share it with third parties where necessary to run our business, including:

• SleekFlow, our WhatsApp customer engagement platform, to manage bookings and communications
• Meta and TikTok, for advertising, measurement, and audience building
• Payment processors, to complete transactions
• Government authorities or regulators, where required by law

These third parties are only given the data they need to perform their function, and are expected to protect it in line with applicable data protection laws. If we ever need to transfer your data outside Singapore, we take steps to ensure it receives a comparable standard of protection.

We maintain reasonable security arrangements, such as access controls and secure systems, to protect your personal data against unauthorised access, collection, use, disclosure, or loss.

We retain your personal data only for as long as it is needed to fulfil the purposes it was collected for, or as required by law (for example, accounting and tax records). Once no longer needed, we securely dispose of or anonymise it.

Under Singapore's Personal Data Protection Act, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete personal data
• Withdraw your consent to our collection, use, or disclosure of your personal data at any time, including opting out of marketing messages on WhatsApp, email, or SMS

If you withdraw consent, we may not be able to continue providing certain services, such as appointment reminders or personalised offers. Withdrawing consent does not affect the lawfulness of anything we did with your data before the withdrawal.

To exercise any of these rights, please contact us using the details below.

We may update this policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with a revised effective date.